In this era, people are busy with all kinds of fairs, leading the less attention on the beauty around in the world. We found this status similar with the look of an "Onion", people lessen their feelings with covered eyes in the busy flow of life.
To raise awareness among the audience of uncovering their sights and opening their mind set, we designed a series of finger dolls and came out of the concept of Blind Box.
The 6 mini finger dolls are designed with onion heads, which covered their eyes with noses and mouths appeared outside.They are standing for 6 common busy roles in today's society. The Student, the Entrepreneurer,the White-Collar Worker and the Consufed, the Resistance and the Competitor.
Logo Design
In Chinese, the word busy is "忙” whilst the word blind is "盲”. The two Chinese words share the same pronunciation. To infuse the two meanings into our brand, we name our brand as "Busy Blind"
Character Design
Packaging Design
The packaging of the Blind Box is designed as a TV, which contains 6 different scenarios for respective onion man character. Behind the television buttons, there are promotional items of the brand, including a toy card and a phone case.
6 Scenarios
Promotional Items
Website Design
The concept of our website was initiated as a Customized Website where the audience could design the image of their favored character on the web. Although the customized character would not be produced, the audience could share them on their own social media to showcase their designs.
